Communications Pacific provides clients with the renowned Hill & Knowlton media training course. To maximize its effectiveness, we tailor the course to each client and the specific media to be targeted. Our media training program has helped hundreds of business executives, community leaders and government officials learn to successfully communicate their messages to key audiences through the media.

Preparation
To ensure that we understand the client's issues and relevant background, we conduct thorough research before beginning training. We review annual reports, Web sites and department briefings. We also review past interviews on video and in print, and ask participants to complete a brief questionnaire.

The Course
The course is conducted by a media trainer and a media relations specialist. It provides instruction on how to deliver key points and complete a successful interview. It includes elements such as:

• The Media - How It Works, Recent Industry Changes, Reporter Techniques, National and Local Media Overview
  
• The 17 Basic Rules Everyone Should Know Before Doing an Interview
  
• How To Take Control of an Interview
  
• Questions You Don't Have To Answer, Difficult Questions and How To Respond To Them
  
• Do's and Don'ts of Interviewing
  
• Customized, Videotaped TV, Print and Radio Interviews and In-Depth Critiques

Post-Training Evaluation
We provide a confidential course evaluation that outlines each participant's strengths as well as areas that need improvement. We also summarize key messages, anticipated questions and recommended answers for each issue explored during the training, and we provide a recap of helpful tips and techniques. Each person trained is provided a video dub of the training session for his or her personal review.