Public Relations
Communications Pacific was born as a public relations firm over four decades ago and this service remains at the core of our capabilities today. More often than not, our public relations services are the lynchpin for many of our client projects – working in tandem with our other capabilities while managing communication needs as fluid situations develop.
When properly planned and executed, public relations can move the needle on a variety of client needs with results that are long-lasting and budget-minded.
Our public relations professionals bring a variety of experiences to the table in a range of industries, including travel and tourism, construction, event planning and corporate communications.
Bringing together our collective experience, we work with you …
- to understand the challenges that brought you to us
- to formulate your communications objectives
- to shape the key messages you need to convey
- to identify the audiences that need to hear these messages
- to determine the best strategies and tactics for getting your messages across, and then …
- to roll up our sleeves and do everything needed to “tell your story”
And we do these things in the most credible way possible – by getting journalists and other “third parties” to listen and then retell your story themselves. As experienced public relations professionals, we are adept at using a range of tools to do the job, including:
- Media relations
- Key message development
- News releases/media kits
- News conferences
- Story pitches
- Interviews/media inquiry responses
- Editorial board meetings
- Opinion pieces (op-eds)
- Media training
- Corporate communications
- Reputation management
- Issues management
- Corporate and executive positioning
- Speech writing
- Employee communications
- Customer/client communications
- Crisis communications
- Crisis planning
- Crisis training
- Crisis counseling
- Presentation training