At
Communications Pacific, we work with the media every day. We don't
just generate news releases. We develop media strategy and implement
it.
We begin by
examining your existing media relationships, researching your target
audiences and preparing your spokespeople to tell your story well.
We are continually
in touch with reporters, editors and news directors, facilitating
interviews … "pitching" story angles … arranging
editorial board meetings … setting up news conferences.
We craft news
releases, statements, editorial opinion pieces and byliners that
capture the media's attention. We create tools the media can use
in preparing stories that affect your organization - media kits,
video footage, executive photographs and biographies, site visits,
diagrams, charts and graphs. And we monitor the frequency and content
of news coverage that both you and your competitors receive.
We
measure our success by the yardstick of your results — whether
positive news coverage, attendance at events, increased sales or
stronger relationships with key constituencies.
So, whether
you seek increased brand awareness, product publicity, credit for
community activities or management of an issue, we have the experience
to design and execute media plans that will meet your goals.
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