A crisis is the ultimate test - a situation, issue or incident that threatens an organization's short- or long-term operations, its reputation or even its very viability.

Communications Pacific is Hawaii's "go-to" crisis management firm - with cool heads, the equipment and preparation to respond rapidly and effectively, and years of crisis-handling experience.

We have prepared for and/or handled every type of threat: from natural disaster to human error … from scandal to product recall … from bankruptcy to public condemnation … from disease to legislative challenge … from media malfeasance to union strikes … from litigation to confrontation.

With a team that specializes in crisis work and with special procedures and equipment to work on-site wherever and whenever clients need us, we have handled many of the toughest industry, community and cultural issues in Hawaii. We've helped clients avert dozens of potential crises and defuse numerous full-blown crises.

We do our best work when we can get in front of a potential crisis before it breaks. We can also be effective when called into a crisis that is already at a full boil. Success just looks different in each situation.

Some crises last for hours and some for days, weeks or months - at Communications Pacific, we stick with you until the threat has passed.

Naturally, those organizations that do best in a crisis are those that have done crisis planning - and rehearsed crisis management - in advance. Communications Pacific also specializes in preparing and updating crisis communications plans, and in conducting crisis training.