Community Building

Kapahulu supermarket

Challenge:

When a supermarket chain decided to build its newest and largest store in Honolulu’s Kapahulu community, it faced the potential for opposition from neighborhood groups and activists of various kinds. The company asked CommPac to facilitate its collaboration with the community, finding common ground on issues such as traffic, parking and construction disruption. The goal was to make it clear to city decision-makers that the community had been fully consulted and its concerns addressed.

Solution:

CommPac began by engaging community members to create a clear understanding of the project, identify concerns and potential mitigation measures, and build support. A complementary media-relations effort supported the community outreach. CommPac later handled all aspects of several media and promotional events for the store, including designing, hosting and maintaining a website.

Results:

Documentation of community outreach efforts and positive media coverage demonstrated to city officials that area residents supported the company’s plans. As a result, approvals and permits were granted and construction began. The store opened to wide acclaim a year later.