Building coalitions and relationships, community relations, enculturation, government relations, grass-roots campaigns, public affairs, research and strategic philanthropy.
Community Trust Bank
We help our clients foster relationships that establish trust at a personal level, whether at the grass roots or with community leaders and officials.
For any new business or project to succeed in Hawai‘i, local communities must be part of the process. Leaders, decision makers and community influencers need to be kept informed and provided opportunities for input and discussion.
As community builders, we don’t just talk; we listen and point the way to common ground for clients and communities whose objectives might differ. We build on that common ground by creating partnerships and relationships.
We are the only agency in Hawai‘i that provides clients with enculturation training, a tailored program that prepares clients to do business in Hawai‘i and deliver communications that respect and honor our Islands’ people, culture and ‘aina (land).
Traditional and digital, highly targeted strategic campaigns, media counsel, media trends and insights, media influencers, press conferences and media materials.
Our team includes former journalists and passionate media relations experts who create custom content to tell our clients’ stories. With precision targeting we navigate the complex media environment to deliver meaningful content and positive visibility.
Our strong media relationships make us the go-to agency for identifying media platforms that will best communicate our clients’ messages. We take the time to meet and brief media on story opportunities. We fully understand the media’s needs and their audiences, ensuring our pitches are always relevant and customized.
Executives are most often the storyteller for a company. We work with executives to develop messages that resonate and place them in the right place at the right time. This may include speaking opportunities, traditional and social media commentary and nominating executives for awards.
Our half and full-day media training programs teach spokespeople how to handle media interviews with confidence. Through on-camera training, interactive exercises and real-life case studies using former journalists, spokespeople learn how to maintain control of a media interview through focused preparation, powerful messaging and confident delivery.
Crisis & Issues Management
Risk/vulnerability audits, crisis and issues scenario planning, strategy and message development, on-site crisis support, written statements, press conferences and advertising.
Crisis Plan Development
We help clients develop a crisis plan to effectively manage and navigate through a potential crisis. The crisis plan is an invaluable roadmap covering key messages and how best to handle traditional and digital media.
Through in-depth research we help identify potential crisis issues and implement strategic responses to overcome them. This may include public affairs and government relations, social media strategy development and employee communications.
Training and Simulations
We prepare executives to handle tough questions in high-pressure environments such as during legislative committee hearings, investor meetings and press conferences. Our tailored, immersive training approach gives our clients the confidence and ability to effectively communicate their messages in challenging situations.
Strategic Counsel & On-Site Support
Unfortunately, some crises are unavoidable. The moment a crisis threatens, we are there for you and WITH you to help put your crisis communications plan into motion. This may involve writing and distributing media statements, holding press conferences and/or working with the media to ensure that your messages are communicated.
Distinctive and compelling messages, authentic and entertaining stories, enhanced brand loyalty, increased sales and market share.
Whether the target audience is women, moms, tweens, LGBT, Hawaiians or any other specific group, our targeted approach creates brand loyalty and drives market share.
We identify the right tools that make people sit up and take notice. This may include consumer education campaigns, cause-marketing sponsorships, strategic partnerships, celebrity and influencer seeding, social media and digital viral campaigns.
We provide first-hand experiences for consumers to engage with your brand through product launches, pop-ups, major event activations, VIP experiences and more.
We capture your audience’s attention by integrating brand messaging into entertainment. This may involve integrating your brand into television content, creating video vignettes or executing stand-out designs.
Event concept and scripting, media design and production, set design and construction, talent booking and catering.
We partner with brands to make their entry into the Hawai‘i market an unforgettable experience. We organize traditional Hawaiian blessings, VIP pre-opening parties, guest lists, grand opening day festivities and special offers.
Not all press conferences call for a panel setup. We love to create “media moments,” especially when it comes to a brand or event launch. This may include a fashion runway show, a jaw-dropping stunt or an interactive product engagement experience.
Fundraising Events & Galas
We create unique experiences that guests always remember. We never lose focus that the purpose of these events is to raise money for important, worthwhile causes.
Consumer marketing, niche marketing, strategy development, media relations, media blitzes, fam trips, crisis and issues management.
We have strong relationships with influential travel media, freelance writers and trade/consumer press. We drive the visibility of our clients’ brands and secure placement in sought-after travel sections and blogs.
Issues & Crisis Management
We work with hotels and travel-industry clients to help them identify potential crisis issues or situations and develop strategies to overcome them. We provide hands-on support during a crisis including key message development and dealing with media.
Media Blitzes & Fam Trips
We coordinate all the logistics for media blitzes into markets our clients want to impact. This includes airfares, accommodations, on-the-ground transportation, VIP client events and more. We also create once-in-a-lifetime experiences that build lasting relationships when media and VIPs visit Hawai‘i.
Digital, print, art direction, Web design and development, mobile, concept creation, production, copywriting, branding and identity
In the digital age, creating stand-out print design is more important than ever. We design everything from fliers, posters, newsletters and more that speak to the consumer. We also manage the entire production process including printing, collating and binding, and can coordinate larger print jobs with our network of local printers.
Web Design & Development
A company’s website is its number-one branding tool. We design sites that keep your company current and build them to the latest Web standards. Upon launch we continue to monitor to ensure your website is meeting your communications needs.
Branding & Identity
We work with you to truly understand who you are and the message you want to convey. It’s important that your brand is an authentic representation of your company. We develop logos and identity kits and deliver award-winning integrated brand launches.
We examine your existing brand and identity and devise clever new strategies that integrate creative executions into your overall marketing campaign.